Robert Besen’s course Booking
Your Own Concerts is offered by the Mannes School of Music
Extension Division (one credit) each spring semester.
It is also possible to arrange a private version of this
course for one or more artists (the ideal number of students is 3-6),
as well as individual consutlations of selected topics from the course
outline below as well as other aspects of career development.
Most artists are not fortunate enough to have
management. These artists (and even those who do have management) stand
to benefit tremendously from a thorough knowledge of the process of
booking a concert engagement. These skills will serve them well in:
It is a myth that concert presenters are willing to hire
with management; indeed, the majority are willing to work directly with
artists, and many prefer it. This course provides an in-depth and
practical look at the process of finding and communicating with concert
presenters: learning how to make one’s work interesting to them and
their audiences, negotiating fees, drawing up contracts, and seeing
events through to a con-clusion so that the needs of artist and concert
presenter alike are met. Interactive role-playing with concert
presenters from around the country (using a speaker phone) will allow
students to gain practical experience.